![]() There is also a decrease in the % of screen time in which Audi was seen in the background. These are shots that are solely meant to show the vehicle without being close-ups. In THE TRANSPORTER REFUELED (2015), Audi is shown in an obvious way in 5% of its screen time vs. This mean they are clearly seen on screen but are not getting particular attention beyond their use. In terms of how discernible the vehicles were in the various movies, we see that in around ¾ of their respective screen times they were all shown subtly. This is less than the 11 ½ minutes it had in TRANSPORTER 3 (2008) but far more than in TRANSPORTER 2 (2005) or BMW’s 6 ¾ minutes in THE TRANSPORTER (2002). screen timeĪudi has almost 10 minutes of screen time in THE TRANSPORTER REFUELED (2015). BMW in THE TRANSPORTER (2002) was less visible than Audi in any of the other movies.įor a more in-depth view of the visibility we look at the various aspects of the Brands’ exposure. It did however receive substantially more than in TRANSPORTER 2 (2005). When factoring in all of the above, we find that Audi receives slightly less total visibility in THE TRANSPORTER REFUELED (2015) than in TRANSPORTER 3 (2008). These include screen time, logo/name visibility and product discernibility. In order to measure the overall visibility of Brands in entertainment, Concave Brand Tracking records an array of exposure metrics. These metrics include exposure, the demographics of the individuals associated with the vehicles and how Audi is contextually portrayed. In this article we will look at a variety of metrics of Audi’s presence and portrayal in the TRANSPORTER franchise. The latest movie features a completely new cast but has one very familiar “character” from the last 2 installments, Audi.Īfter starting off the franchise with Statham at the wheel of 1995 735i BMW in THE TRANSPORTER (2002), Audi became the starring car Brand in all the subsequent TRANSPORTER movies, including the latest one. Perhaps those T-shirts worn by the production crew could have read “More action, though we still need to talk some.” However, if action is what you’re in search of, then Transporter 3 is the movie for you.THE TRANSPORTER REFUELED (2015) is the reboot/prequel to the TRANSPORTER trilogy which came out between 20 and starred Jason Statham. In such an intense action film, added suspense and drama would have balanced out the experience. You can most certainly tell that this is her first time on the big screen. Russian newcomer Natalya Rudakove plays opposite Statham as an over-privileged Ukrainian daughter of the prime minister. Statham has space to work with a more compassionate side of Martin, which has always been hinted at in the past but hasn’t fully materialized until now. In the new film, he is given an opportunity to display a side of Martin that Transporter enthusiasts haven’t seen. In the past, Statham depicted Frank Martin as a hard-edged, bare-knuckle transporter who showed little emotion. The fight scene choreographer was Cory Yuen, who worked with martial artist Jet Li before moving on to choreograph scenes in Western movies.Īs always, Jason Statham plays a great Frank Martin, and this time he was able to offer more when it came to character development. Fighting sequences went from seconds to minutes in length, and they have become a more distinguished part of this Transporter. And the combat scenes definitely stepped it up a notch from the previous installments. Unlike the majority of action films that employ mostly computer-generated images (CGI), Transporter 3 features real stunts such as landing a car on top of a train.Īs with the other Transporter films, the car scenes are really the backbone. More action.”ĭriving stunts were executed by the same stuntmen who have been driving in the Bond movies for the last decade. There was even a T-shirt printed for the film crew that reads: “Less talk. In this film, there’s much more action and less talk. The action in Transporter 3 far exceeds that of the last two movies. To his surprise, Martin learns that his replacement has failed when he comes crashing into his living room, Audi and all. Instead of taking the work, he recommends another transporter to deliver the package. Unlike in the previous two Transporter films, this time Martin is forced into a job that he initially tried to reject. He had a policy of not exchanging names, and only wanted to know the package destination, weight, and size-that’s all. His unique business consisted of a set of rules that were to be followed during any job. The Transporter series started out with former special operative Frank Martin offering his package delivery services. ![]() Jason Statham stars once again as Frank Martin, the transporter who delivers. ![]() Here comes nonstop action in the third installment of the Transporter movies. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |